van Es Charles 4

What Happened
Charles van Es, Chief Commercial Officer of Vita Coco Company, Inc. (COCO), disposed of 8,045 shares of common stock on June 1, 2026, at $75.05 per share, generating gross proceeds of approximately $603,777. The sale is reported as an open-market/private sale and was executed pursuant to a Rule 10b5-1 trading plan.

Key Details

• Transaction date and price: June 1, 2026 — 8,045 shares sold at $75.05 per share (total ≈ $603,777)
• Transaction type/code: Sale (S) — open market or private sale
• Shares owned after transaction: Not specified in the Form 4 filing provided
• Notable footnote(s): F1 — sale effected pursuant to a Rule 10b5-1 trading plan. The filing also includes multiple footnotes (F2–F8) describing stock option vesting schedules; notably F5 indicates a performance-based option vested as to 14,025 shares on Feb 20, 2026.
• Timeliness: Report period 2026-06-01; filing dated 2026-06-02 — no late filing indicated.

Context
Sales made under Rule 10b5-1 plans are typically prearranged and can be used for routine liquidity, tax planning, or diversification; they do not necessarily reflect new private views on the company. For retail investors, purchases tend to be more informative than scheduled sales. This Form 4 reports a straightforward disposition of common stock (code S) rather than an option exercise or award grant.