Burth Jonathan 4

What Happened

• Jonathan Burth, Chief Operating Officer of Vita Coco (COCO), exercised stock options to acquire a total of 30,000 shares (23,575 and 6,425 shares) at an exercise price of $10.18 per share (total exercise cost reported $305,340). On the same day (2026-06-11) he sold 30,000 shares in an open-market transaction at $80.00 per share, generating proceeds of $2,400,000. The filing shows corresponding derivative-conversion entries at $0, which reflect the options being converted into shares rather than a separate cash sale.

Key Details

• Transaction date: 2026-06-11; Form 4 filed 2026-06-12 (appears timely).
• Exercises: 23,575 @ $10.18 ($239,946) and 6,425 @ $10.18 ($65,394) — total 30,000 acquired for $305,340.
• Sale: 30,000 shares @ $80.00 = $2,400,000 proceeds; sale effected pursuant to a Rule 10b5-1 trading plan (footnote F1).
• Derivative entries at $0 reflect conversion/exercise of options into shares (not a cash sale).
• Shares owned after these transactions: not specified in the provided filing.
• Vesting/option notes: filing footnotes indicate a mix of fully vested, time-based, and performance-based option tranches; some performance tranches vested earlier (e.g., tranches satisfied on Feb 20, 2026). The options exercised were exercisable per the filing.

Context

• This sequence (exercise then sale of the same number of shares on the same day) is effectively a monetization of vested options; because the sale was executed under a pre-established Rule 10b5-1 plan, it was pre-scheduled rather than an ad-hoc market sale. The filing is factual and does not state Burth’s motivation; retail investors often view purchases as stronger bullish signals, while option exercises followed by planned sales are commonly tax- or liquidity-driven.