Liran Ira 4

What Happened
Director Liran Ira sold a total of 191,926 shares of Vita Coco Company, Inc. (COCO) in open-market transactions on June 11, 2026. The filing reports two dispositions: 95,768 shares for $7,579,080 and 96,158 shares for $7,609,944, for aggregate proceeds of $15,189,024. The reported weighted-average price was $79.14 per share.

Key Details

• Transaction date: June 11, 2026; Form 4 filed June 12, 2026 (no late filing indicated).
• Transaction type: Sales (S) — open market, effected pursuant to a Rule 10b5-1 trading plan (footnote F1).
• Share counts & values: 95,768 shares ($7,579,080) and 96,158 shares ($7,609,944); total 191,926 shares for $15,189,024.
• Price details: Reported weighted-average $79.14; actual sale prices occurred in ranges (footnotes) — $76.19–$80.37 and $76.35–$80.37 across the multiple transactions; the filer can provide per-price breakdown on request (F2, F4).
• Holding entities: Shares were held in trusts (Ira Liran Revocable Trust and Ira Liran 2012 Family Trust) as noted in the filing (F3, F5).
• Shares owned after transaction: Not specified in the excerpt provided.

Context

• These were sales, not purchases — routine insider sales, and were executed under a pre-established 10b5-1 plan, which typically schedules trades in advance. This is factual reporting of dispositions; it does not, by itself, indicate the director’s view of the company’s prospects.