Sadowsky Kenneth 4

What Happened
Kenneth Sadowsky, a director of Vita Coco Company, Inc. (COCO), sold 3,900 shares of common stock on June 17, 2026. The shares were disposed in open-market transactions for a weighted average price of $82.92, producing total proceeds of approximately $323,372. This sale was effected pursuant to a pre-established Rule 10b5-1 trading plan and is a routine insider sale rather than a purchase (not a bullish signal).

Key Details

• Transaction date: 2026-06-17; Form 4 filed: 2026-06-18 (timely filing)
• Transaction type/code: Sale (S); effected under a Rule 10b5-1 plan (Footnote F1)
• Shares sold: 3,900; weighted avg. price: $82.92; total proceeds: ~$323,372
• Price range: shares sold in multiple trades at $82.19 to $83.69 (Footnote F2)
• Shares owned after transaction: Not specified in the provided filing excerpt
• Additional note: Footnote F3 states a stock option is fully vested and currently exercisable (disclosed by the reporting person)

Context
Sales under Rule 10b5-1 plans are pre-arranged and commonly used to avoid trading on material nonpublic information; they are procedural and do not necessarily reflect the director’s view of the company. For retail investors, purchases tend to be more informative than routine sales, but tracking these disclosures can show insiders’ ongoing portfolio activity.