MOBIVITY HOLDINGS CORP. 8-K

What Happened Mobivity Holdings Corp. announced on March 13, 2026 that it entered into a Master Services Agreement (MSA) with PayPal, Inc., dated March 9, 2026. Under the MSA, Mobivity will provide offer planning and placement services for PayPal marketing promotions through Statements of Work (SOWs) and insertion orders (IOs). The MSA has a one‑year initial term with automatic one‑year renewals and can be terminated with 30 days’ prior written notice before the term end.

Key Details

• MSA parties: Mobivity Holdings Corp. and PayPal, Inc.; MSA dated March 9, 2026.
• Term: one-year initial term with automatic successive one‑year renewals; 30‑day notice required to terminate before term end.
• Compensation: not a guaranteed rate; set by IOs/SOWs and generally tied to performance metrics with monthly settlement after tracking.
• Assignment: Mobivity will assign the MSA to Mistplay Inc. in connection with the closing of the Asset Purchase Agreement between Mobivity and Mistplay dated January 16, 2026.
• Other terms: includes customary warranties, confidentiality, mutual indemnities, liability limits, and is governed by Delaware law.

Why It Matters This agreement establishes a commercial relationship with PayPal that could generate marketing-services revenue tied to campaign performance rather than guaranteed fees. The contract’s assignment to Mistplay is tied to Mobivity’s previously disclosed asset sale, so the economic benefits and obligations under the MSA may move to Mistplay if that transaction closes. Investors should note there are no dollar values disclosed and revenue depends on future IOs/SOWs and meeting performance metrics; closing, third‑party consents, or other conditions could affect assignment and anticipated outcomes. The filing also includes customary forward‑looking statement cautions.