ROTH JAY W 4

What Happened
Jay W. Roth, a reported 10% owner of Venu Holding Corp (VENU), made an open-market purchase of 7,850 shares on July 9, 2026 at $2.54 per share, for a total cost of $19,911. This was a purchase (acquisition) rather than a sale.

Key Details

• Transaction date and price: July 9, 2026 — 7,850 shares at $2.54 each.
• Total transaction value: $19,911.
• Shares owned after transaction: Not specified in this Form 4 filing.
• Filing timeliness: Form 4 filed July 10, 2026 (timely under SEC rules).
• Footnotes: The purchased shares are reported with notes that Mr. Roth is trustee of the JWR Living Trust and the KMR Living Trust; as trustee he is deemed to have indirect beneficial ownership of securities held by those trusts (see F1 and F2).

Context
This was a straightforward open-market purchase by a large (10%) shareholder and trustee of two family trusts. Purchases by insiders can be seen as a positive signal, but this transaction is modest in dollar size ($~20k) and does not on its own indicate a change in company fundamentals. The footnotes clarify Mr. Roth’s indirect ownership via the trusts rather than direct personal holdings.