Diaz Diana P 4

What Happened
Diana P. Diaz, Chief Financial Officer of Direct Digital Holdings, converted/exercised derivative awards and received a grant of restricted stock units (RSUs) during late 2025 and early 2026. The filing reports roughly 4,538 shares acquired/converted (after the company's reverse stock-split adjustments), including a 4,375-share award on 2026-03-24 and earlier conversions/vests on 2025-10-16, 2026-01-24 and 2026-04-01. To cover tax withholding liabilities, 31 shares were withheld on 2026-01-24 (reported value $511) and 10 shares were withheld on 2026-04-01 (reported value $33), a total withholding of 41 shares (~$544). Several derivative-line entries show $0.00 proceeds because these were conversions/vests of restricted stock units or option conversions rather than cash sales.

Key Details

• Transaction types: M = exercise/conversion of derivative; A = grant/award; F = shares withheld to pay taxes.
• Key dates: 2025-10-16, 2026-01-24, 2026-03-24, 2026-04-01.
• Tax withholding: 31 shares on 2026-01-24 ($511) and 10 shares on 2026-04-01 ($33).
• Total reported acquired/converted (adjusted for reverse splits): ~4,538 shares (includes 4,375 RSUs on 2026-03-24).
• Shares owned after the transactions: not specified in the provided filing details.
• Footnotes of note: company completed a 55-for-1 reverse split (Jan 12, 2026) and a 4-for-1 reverse split (Apr 27, 2026); reported share counts/prices have been adjusted. RSUs convert one-for-one to common stock.
• Filing timeliness: The reporting person states these were delinquent reports disclosed due to an administrative oversight (late filing).

Context: These transactions are largely vesting/conversion of RSUs or option conversions rather than open-market purchases or intentional sales. The F entries (share withholding) are routine tax-withholding actions when equity awards vest and do not necessarily indicate a change in the insider’s view of the company.