Ehrlichman Matt 4
4 · Porch Group, Inc. · Filed Apr 3, 2026
Research Summary
AI-generated summary of this filing
Porch Group (PRCH) 10% Owner Matt Ehrlichman Sells Shares
What Happened
Matt Ehrlichman, reported as a 10% owner of Porch Group, sold 6,988 shares of PRCH on April 2, 2026 for a weighted average price of $6.98 per share, generating proceeds of about $48,758. This was a sale (not a market-timing purchase) and was done to satisfy tax withholding obligations related to RSUs that vested on April 1, 2026.
Key Details
- Transaction date: April 2, 2026 (Period of Report: 2026-04-02; Filing date: 2026-04-03) — filing appears timely.
- Shares sold: 6,988; weighted average price reported: $6.98; prices in the multiple trades ranged from $6.92 to $6.98.
- Total proceeds: ~$48,758.
- Reason: Sell-to-cover to satisfy tax withholding on settlement of RSUs from a May 20, 2022 grant (vested April 1, 2026). The issuer requires sell-to-cover as the sole withholding method. (Footnote F1)
- Footnote F2: Sale executed in multiple transactions; reporting person can provide detailed per-price breakdown on request.
- Footnote F3: Some shares are held by West Equities, LLC, over which Ehrlichman has sole voting/dispositive power.
- Shares owned after transaction: not specified in this filing.
Context
This was a routine sell-to-cover tied to RSU vesting (the 48‑month vesting period for the grant concluded). Such tax-withholding sales are common and do not necessarily indicate a change in the insider’s view of the company. As a 10% owner, Ehrlichman’s holdings may be held directly and via West Equities, LLC, per the filing.
Insider Transaction Report
- Sale
Common Stock
[F1][F2]2026-04-02$6.98/sh−6,988$48,758→ 17,203,688 total
- 6,416,712(indirect: By LLC)
Common Stock
[F3]
Footnotes (3)
- [F1]This sale was required by the Issuer at its election (without any discretion by the Reporting Person), and represents shares sold to cover tax withholding obligations in connection with the vesting and settlement of restricted stock units ("RSUs") that vested on April 1, 2026 on the semi-annual vesting of the Reporting Person's May 20, 2022 RSU grant. The Issuer has adopted this sell-to-cover method as the sole means for plan participants to satisfy tax withholding obligations in connection with the settlement of awards. The 48-month vesting period, which commenced on April 1, 2022, has concluded for this award, which is now fully vested.
- [F2]The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.92 to $6.98 per share. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- [F3]Issuer common stock held by West Equities, LLC over which the Reporting Person has sole voting and dispositive power.