Ehrlichman Matt 4
Research Summary
AI-generated summary
Porch Group (PRCH) 10% Owner Matt Ehrlichman Sells Shares
What Happened
Matt Ehrlichman, reported as a 10% owner of Porch Group, sold 6,988 shares of PRCH on April 2, 2026 for a weighted average price of $6.98 per share, generating proceeds of about $48,758. This was a sale (not a market-timing purchase) and was done to satisfy tax withholding obligations related to RSUs that vested on April 1, 2026.
Key Details
- Transaction date: April 2, 2026 (Period of Report: 2026-04-02; Filing date: 2026-04-03) — filing appears timely.
- Shares sold: 6,988; weighted average price reported: $6.98; prices in the multiple trades ranged from $6.92 to $6.98.
- Total proceeds: ~$48,758.
- Reason: Sell-to-cover to satisfy tax withholding on settlement of RSUs from a May 20, 2022 grant (vested April 1, 2026). The issuer requires sell-to-cover as the sole withholding method. (Footnote F1)
- Footnote F2: Sale executed in multiple transactions; reporting person can provide detailed per-price breakdown on request.
- Footnote F3: Some shares are held by West Equities, LLC, over which Ehrlichman has sole voting/dispositive power.
- Shares owned after transaction: not specified in this filing.
Context
This was a routine sell-to-cover tied to RSU vesting (the 48‑month vesting period for the grant concluded). Such tax-withholding sales are common and do not necessarily indicate a change in the insider’s view of the company. As a 10% owner, Ehrlichman’s holdings may be held directly and via West Equities, LLC, per the filing.