Ehrlichman Matt 4
4 · Porch Group, Inc. · Filed Apr 16, 2026
Research Summary
AI-generated summary of this filing
Porch Group (PRCH) 10% Owner Matt Ehrlichman Sells Shares
What Happened
Matt Ehrlichman, a reported 10% owner of Porch Group, sold a total of 145,882 shares in transactions on April 14, 2026. The filings show two dispositions: 117,149 shares (reported value $801,557) and 28,733 shares (reported value $196,597) at a weighted average price of $6.84 per share. These were sales (not purchases) and were executed as sell-to-cover transactions to satisfy tax withholding obligations tied to vested performance-based restricted stock units (PRSUs).
Key Details
- Transaction date: April 14, 2026. Filing date: April 16, 2026 (appears timely).
- Shares sold: 117,149 and 28,733 (total 145,882). Reported proceeds: ~$801,557 and ~$196,597 (total ~$998,154).
- Price: weighted average $6.84; actual trade prices ranged from $6.61 to $7.06 per share (report discloses the range).
- Reason: Mandatory sell-to-cover to satisfy tax withholding on PRSUs that vested April 7, 2026; issuer intends to settle vested shares across multiple transactions from April 7 to May 21, 2026 to reduce market impact (per filing footnotes).
- Ownership after transaction: not specified in the provided excerpt; filing notes Issuer common stock held by West Equities, LLC over which Ehrlichman has sole voting and dispositive power.
- Footnotes: sales were required by the issuer (no discretion by the reporting person) and relate to settlement of performance awards and annual-bonus-related grants. Full per-price breakdown is available on request per the filing.
Context
These were routine sell-to-cover transactions required by the company to meet tax withholding on vested equity awards, not voluntary open-market selling for liquidity or portfolio reasons. Such mandatory withholdings are common and do not necessarily indicate the insider’s view on the company’s prospects.
Insider Transaction Report
- Sale
Common Stock
[F1][F2]2026-04-14$6.84/sh−117,149$801,557→ 17,191,908 total - Sale
Common Stock
[F3][F2]2026-04-14$6.84/sh−28,733$196,597→ 17,163,175 total
- 6,416,712(indirect: By LLC)
Common Stock
[F4]
Footnotes (4)
- [F1]This sale was required by the Issuer at its election (without any discretion by the Reporting Person) under a sell-to-cover method as the sole means for plan participants to satisfy tax withholding obligations in connection with the settlement of performance-based restricted stock unit ("PRSU") awards that vested on April 7, 2026. As previously disclosed, the Issuer has confirmed its intent to settle vested shares of Common Stock for these PRSU awards in several transactions over approximately 45 days, between April 7, 2026 and May 21, 2026 to reduce market impact.
- [F2]The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.61 to $7.06 per share. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- [F3]This sale was required by the Issuer at its election (without any discretion by the Reporting Person), and represents shares sold to cover tax withholding obligations in connection with the settlement of the April 7, 2026 common stock grant, granted at the determination of the Compensation Committee for the portion of achieving in excess of target performance for the annual bonus program for 2025. The Issuer has adopted this sell-to-cover method as the sole means for plan participants to satisfy tax withholding obligations in connection with the settlement of awards.
- [F4]Issuer common stock held by West Equities, LLC over which the Reporting Person has sole voting and dispositive power.