Ehrlichman Matt 4

What Happened
Matt Ehrlichman, a reported 10% owner of Porch Group, sold a total of 145,882 shares in transactions on April 14, 2026. The filings show two dispositions: 117,149 shares (reported value $801,557) and 28,733 shares (reported value $196,597) at a weighted average price of $6.84 per share. These were sales (not purchases) and were executed as sell-to-cover transactions to satisfy tax withholding obligations tied to vested performance-based restricted stock units (PRSUs).

Key Details

• Transaction date: April 14, 2026. Filing date: April 16, 2026 (appears timely).
• Shares sold: 117,149 and 28,733 (total 145,882). Reported proceeds: ~$801,557 and ~$196,597 (total ~$998,154).
• Price: weighted average $6.84; actual trade prices ranged from $6.61 to $7.06 per share (report discloses the range).
• Reason: Mandatory sell-to-cover to satisfy tax withholding on PRSUs that vested April 7, 2026; issuer intends to settle vested shares across multiple transactions from April 7 to May 21, 2026 to reduce market impact (per filing footnotes).
• Ownership after transaction: not specified in the provided excerpt; filing notes Issuer common stock held by West Equities, LLC over which Ehrlichman has sole voting and dispositive power.
• Footnotes: sales were required by the issuer (no discretion by the reporting person) and relate to settlement of performance awards and annual-bonus-related grants. Full per-price breakdown is available on request per the filing.

Context
These were routine sell-to-cover transactions required by the company to meet tax withholding on vested equity awards, not voluntary open-market selling for liquidity or portfolio reasons. Such mandatory withholdings are common and do not necessarily indicate the insider’s view on the company’s prospects.