Ehrlichman Matt 4

What Happened

• Matt Ehrlichman, a reported 10% owner of Porch Group, sold 113,862 shares on April 17, 2026 in a sale totaling approximately $896,344. The reported weighted-average price was $7.87 per share. This was a sale (routine disposition) required by the issuer to satisfy tax withholding obligations tied to vested performance-based RSU awards.

Key Details

• Transaction date: 2026-04-17; Form 4 filed: 2026-04-21 (filed four days after the transaction).
• Shares sold: 113,862; reported weighted-average price: $7.87; total proceeds ≈ $896,344.
• Price range: shares were sold in multiple trades between $7.56 and $8.25 (reporting person can provide breakdown on request).
• Reason: Issuer-required sell-to-cover to satisfy tax withholding on PRSU awards that vested April 7, 2026; issuer plans to settle vested PRSUs in several transactions over ~45 days to reduce market impact (April 7–May 21, 2026).
• Shares owned after transaction: not specified in this filing. Footnote notes common stock held by West Equities, LLC over which Ehrlichman has sole voting and dispositive power.
• Filing timeliness: filed four days after the trade; this may be later than the standard two-business-day Form 4 deadline.

Context

• This was a company-directed sell-to-cover for tax purposes related to vested PRSUs, not an open-market discretionary sale by the insider — such transactions are generally considered routine and do not necessarily signal the insider’s view of the stock. As a 10% owner, Ehrlichman’s holdings are reported due to ownership/control status rather than an executive trading signal.