Ehrlichman Matt 4

What Happened

• Matt Ehrlichman, reported as a 10% owner of Porch Group (PRCH), disposed of 115,642 shares on April 28, 2026. The weighted-average sale price was $8.11 per share, for total proceeds of approximately $937,903. This was a sale (not a purchase) and was conducted to satisfy tax withholding obligations related to vested performance-based restricted stock units (PRSUs).

Key Details

• Transaction date: April 28, 2026
• Shares sold: 115,642; weighted-average price: $8.11; total proceeds: ~$937,903
• Price range: shares were sold in multiple trades at $7.69–$8.45 per share (weighted average reported)
• Reason: Issuer-mandated sell-to-cover to satisfy tax withholding for PRSUs that vested on April 7, 2026 (issuer is settling vested shares over ~45 days to reduce market impact)
• Holdings: Common stock is held via West Equities, LLC, over which Ehrlichman has sole voting and dispositive power (per filing footnote)
• Filing: Reported on Apr 30, 2026 for an Apr 28, 2026 transaction (filed timely)

Context

• This was a tax-withholding (sell-to-cover) sale tied to vested PRSUs — a routine administrative transaction that companies commonly require to cover tax liabilities and does not necessarily signal insider sentiment. As a reported 10% owner, Ehrlichman is a significant holder; purchases typically carry more weight for interpreting insider confidence than routine withholding sales.