Porch Group, Inc.·4

May 19, 5:39 PM ET

Ehrlichman Matt 4

4 · Porch Group, Inc. · Filed May 19, 2026

Research Summary

AI-generated summary of this filing

Updated

Porch Group (PRCH) 10% Owner Matt Ehrlichman Sells Shares

What Happened

  • Matt Ehrlichman, reported as a 10% owner of Porch Group (PRCH), disposed of 115,805 shares on 2026-05-15. The sale was reported at a weighted average price of $10.34 per share for total proceeds of approximately $1,197,482. The transaction is coded as a sale (S) and was a sell-to-cover to satisfy tax withholding on vested performance-based restricted stock units (PRSUs).

Key Details

  • Transaction date: 2026-05-15; weighted average price: $10.34; price range across multiple trades: $10.02–$10.79 (F2).
  • Shares sold: 115,805; proceeds: ~$1,197,482.
  • Post-transaction holdings: Not specified in the Form 4. The filing notes Ehrlichman has sole voting and dispositive power over issuer shares held by West Equities, LLC (F3).
  • Notable footnotes: F1 — sale was required by the issuer as the sole sell-to-cover method for tax withholding on PRSUs that vested 2026-04-07; issuer plans to settle vested PRSU shares in multiple transactions through ~2026-05-21 to reduce market impact. F2 — seller can provide a breakdown of shares sold at each price upon request.
  • Filing timeliness: Transaction reported on Form 4 filed 2026-05-19 for a 2026-05-15 transaction (filed within required two business days).

Context

  • This sale appears to be a routine sell-to-cover for tax withholding tied to vested PRSUs (not an open discretionary sell for personal liquidity). As a 10% owner, Ehrlichman's holdings are reported via an entity (West Equities, LLC), which is common for larger shareholders and differs from routine insider trading by executives. No late-filing flag or additional derivative activity was reported.

Insider Transaction Report

Form 4
Period: 2026-05-15
Ehrlichman Matt
DirectorCEO, CHAIRMAN AND FOUNDER10% Owner
Transactions
  • Sale

    Common Stock

    [F1][F2]
    2026-05-15$10.34/sh115,805$1,197,48216,092,448 total
Holdings
  • Common Stock

    [F3]
    (indirect: By LLC)
    6,416,712
Footnotes (3)
  • [F1]This sale was required by the Issuer at its election (without any discretion by the Reporting Person) under a sell-to-cover method as the sole means for plan participants to satisfy tax withholding obligations in connection with the settlement of performance-based restricted stock unit ("PRSU") awards that vested on April 7, 2026. As previously disclosed, the Issuer has confirmed its intent to settle vested shares of Common Stock for these PRSU awards in several transactions over approximately 45 days, between April 7, 2026 and May 21, 2026 to reduce market impact.
  • [F2]The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.02 to $10.79 per share. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
  • [F3]Issuer common stock held by West Equities, LLC over which the Reporting Person has sole voting and dispositive power.
Signature
/s/Meghan Silver as Attorney-in-fact for Matthew Ehrlichman|2026-05-19

Documents

1 file
  • 4
    wk-form4_1779226794.xmlPrimary

    FORM 4