Porch Group, Inc.·4

May 19, 5:39 PM ET

Ehrlichman Matt 4

Research Summary

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Updated

Porch Group (PRCH) 10% Owner Matt Ehrlichman Sells Shares

What Happened

  • Matt Ehrlichman, reported as a 10% owner of Porch Group (PRCH), disposed of 115,805 shares on 2026-05-15. The sale was reported at a weighted average price of $10.34 per share for total proceeds of approximately $1,197,482. The transaction is coded as a sale (S) and was a sell-to-cover to satisfy tax withholding on vested performance-based restricted stock units (PRSUs).

Key Details

  • Transaction date: 2026-05-15; weighted average price: $10.34; price range across multiple trades: $10.02–$10.79 (F2).
  • Shares sold: 115,805; proceeds: ~$1,197,482.
  • Post-transaction holdings: Not specified in the Form 4. The filing notes Ehrlichman has sole voting and dispositive power over issuer shares held by West Equities, LLC (F3).
  • Notable footnotes: F1 — sale was required by the issuer as the sole sell-to-cover method for tax withholding on PRSUs that vested 2026-04-07; issuer plans to settle vested PRSU shares in multiple transactions through ~2026-05-21 to reduce market impact. F2 — seller can provide a breakdown of shares sold at each price upon request.
  • Filing timeliness: Transaction reported on Form 4 filed 2026-05-19 for a 2026-05-15 transaction (filed within required two business days).

Context

  • This sale appears to be a routine sell-to-cover for tax withholding tied to vested PRSUs (not an open discretionary sell for personal liquidity). As a 10% owner, Ehrlichman's holdings are reported via an entity (West Equities, LLC), which is common for larger shareholders and differs from routine insider trading by executives. No late-filing flag or additional derivative activity was reported.