Ehrlichman Matt 4
4 · Porch Group, Inc. · Filed May 21, 2026
Research Summary
AI-generated summary of this filing
Porch Group (PRCH) 10% Owner Matt Ehrlichman Sells 120,368 Shares
What Happened
Matt Ehrlichman, a reported 10% owner of Porch Group (PRCH), disposed of 120,368 shares on May 20, 2026 in an S-coded sale, generating roughly $1,176,693. The filing reports a weighted-average sale price of $9.78 per share (individual trades ranged $9.61–$10.08). The sale was a sell-to-cover required by the issuer to satisfy tax withholding on performance-based restricted stock units (PRSUs) that vested April 7, 2026.
Key Details
- Transaction date: 2026-05-20; Form 4 filed 2026-05-21 (timely filing).
- Shares sold: 120,368 at a weighted-average price of $9.78; total proceeds ≈ $1,176,693.
- Price range: $9.61 to $10.08 (reported weighted average; detailed per-trade breakdown available on request).
- Reason: Required sell-to-cover settlement for vested PRSU awards (no discretion by the reporting person). Issuer planned settlement over ~45 days (April 7–May 21, 2026) to reduce market impact.
- Shares owned after transaction: Not specified in this filing.
- Beneficial ownership note: Some issuer common stock is held by West Equities, LLC, over which Ehrlichman has sole voting and dispositive power.
Context
- This was a mandated sell-to-cover for tax withholding on vested PRSUs (footnote indicates issuer-directed sale), not an independent discretionary sale that necessarily signals insider sentiment.
- As a reported 10% owner, Ehrlichman's filing reflects significant ownership reporting obligations rather than a routine executive open-market purchase.
Insider Transaction Report
Form 4
Ehrlichman Matt
DirectorCEO, CHAIRMAN AND FOUNDER10% Owner
Transactions
- Sale
Common Stock
[F1][F2]2026-05-20$9.78/sh−120,368$1,176,693→ 15,972,080 total
Holdings
- 6,416,712(indirect: By LLC)
Common Stock
[F3]
Footnotes (3)
- [F1]This sale was required by the Issuer at its election (without any discretion by the Reporting Person) under a sell-to-cover method as the sole means for plan participants to satisfy tax withholding obligations in connection with the settlement of performance-based restricted stock unit ("PRSU") awards that vested on April 7, 2026. As previously disclosed, the Issuer has confirmed its intent to settle vested shares of Common Stock for these PRSU awards in several transactions over approximately 45 days, between April 7, 2026 and May 21, 2026 to reduce market impact.
- [F2]The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $9.61 to $10.08 per share. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- [F3]Issuer common stock held by West Equities, LLC over which the Reporting Person has sole voting and dispositive power.
Signature
/s/Meghan Silver as Attorney-in-fact for Matthew Ehrlichman|2026-05-21