Ehrlichman Matt 4

What Happened
Matt Ehrlichman, a reported 10% owner of Porch Group (PRCH), disposed of 120,368 shares on May 20, 2026 in an S-coded sale, generating roughly $1,176,693. The filing reports a weighted-average sale price of $9.78 per share (individual trades ranged $9.61–$10.08). The sale was a sell-to-cover required by the issuer to satisfy tax withholding on performance-based restricted stock units (PRSUs) that vested April 7, 2026.

Key Details

• Transaction date: 2026-05-20; Form 4 filed 2026-05-21 (timely filing).
• Shares sold: 120,368 at a weighted-average price of $9.78; total proceeds ≈ $1,176,693.
• Price range: $9.61 to $10.08 (reported weighted average; detailed per-trade breakdown available on request).
• Reason: Required sell-to-cover settlement for vested PRSU awards (no discretion by the reporting person). Issuer planned settlement over ~45 days (April 7–May 21, 2026) to reduce market impact.
• Shares owned after transaction: Not specified in this filing.
• Beneficial ownership note: Some issuer common stock is held by West Equities, LLC, over which Ehrlichman has sole voting and dispositive power.

Context

• This was a mandated sell-to-cover for tax withholding on vested PRSUs (footnote indicates issuer-directed sale), not an independent discretionary sale that necessarily signals insider sentiment.
• As a reported 10% owner, Ehrlichman's filing reflects significant ownership reporting obligations rather than a routine executive open-market purchase.