Fogel Glenn D 4

What Happened
Glenn D. Fogel, CEO and President of Booking Holdings (BKNG), sold a total of 560 shares in multiple open-market transactions on February 10 and February 17, 2026, for aggregate proceeds of approximately $2,291,980. Individual sale prices in the reported trades ranged from $4,038.03 to $4,131.10 per share; many grouped transactions report narrower weighted-average price ranges in the filing. These were disposals (sales) rather than purchases.

Key Details

• Transaction dates: Feb 10, 2026 (one 10-share sale) and Feb 17, 2026 (the remaining 550 shares across many trades).
• Total shares sold: 560; approximate total proceeds: $2.29 million.
• Price range reported: $4,038.03 to $4,131.10 per share; grouped weighted-average ranges are provided in footnotes (F3–F15) in the Form 4.
• Plan/authorization: Sales were executed under a 10b5-1 trading plan adopted Dec 9, 2024 (footnote F1).
• Filing notes: This filing (Accession 0001516908-26-000007) was filed Feb 18, 2026 and is listed as the first of two Form 4s reporting Mr. Fogel’s Feb 17 transactions (footnote F2).
• Shares owned after the transactions: not specified in the provided summary—see the full Form 4 for beneficial ownership details.
• The company notes it will provide split-out details of how many shares were sold at each separate price to the SEC upon request (various footnotes).

Context

• Sales made under a pre-arranged 10b5-1 plan are typically scheduled in advance and do not necessarily indicate a change in the insider’s opinion of the company; they are generally treated as routine.
• For retail investors, purchases by insiders tend to be more informative than routine sales; this transaction should be viewed as a sale executed under a trading plan rather than an ad hoc market-timing move.

For full line-item detail (per-lot prices, exact share counts at each price, and shares owned after the trades) consult the complete Form 4 filing.