Fogel Glenn D 4

What Happened
Glenn D. Fogel, CEO, President and a director of Booking Holdings (BKNG), sold 669 shares in multiple open‑market transactions on March 16, 2026. The individual trade prices ranged from $4,262.06 to $4,330.20, producing total gross proceeds of approximately $2,871,412 and a weighted average sale price of about $4,292.10. These were sales (not purchases or option exercises).

Key Details

• Transaction date: March 16, 2026 (reported on Form 4 filed March 17, 2026 — timely filing).
• Total shares sold: 669; total proceeds: ~$2.87 million.
• Price range: $4,262.06 – $4,330.20; weighted average ≈ $4,292.10.
• Transaction code: S (sale).
• Footnotes: Sales were made under a pre‑arranged 10b5‑1(c) plan adopted December 9, 2024 (F1). Multiple footnotes (F2–F21, etc.) note weighted average price ranges for groups of trades and that Booking will provide detailed price breakdowns to the SEC on request. F22 references shares held by a grantor retained annuity trust of which the reporting person is trustee.
• Shares owned after the transactions: not specified in the provided excerpt.

Context
Sales executed under a 10b5‑1 plan are pre‑planned trades and are commonly used by insiders to sell shares on a set schedule; they do not, by themselves, indicate the insider’s current view of the company. For retail investors, insider purchases tend to carry more informational weight than routine sales.