Booking Holdings Inc.·4

Apr 16, 4:30 PM ET

Fogel Glenn D 4

Research Summary

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Booking Holdings (BKNG) CEO Glenn Fogel Sells Shares

What Happened

  • Glenn D. Fogel, CEO and President (and director) of Booking Holdings Inc., disposed of 16,726 shares in a series of open‑market sales on April 15, 2026, generating total proceeds of $3,100,294.
  • Transactions reported: 340 shares at $183.00 ($62,219); 4,132 shares at $184.35 ($761,754); 4,758 shares at $185.36 ($881,965); and 7,496 shares at $186.01 ($1,394,356). These were sales (not purchases).

Key Details

  • Transaction date: April 15, 2026; Form 4 filed April 16, 2026 (timely).
  • Per‑trade weighted average prices and reported ranges:
    • 340 shares — weighted $183.00; range $182.60–$183.30 (F2).
    • 4,132 shares — weighted $184.35; range $183.74–$184.73 (F3).
    • 4,758 shares — weighted $185.36; range $184.74–$185.73 (F4).
    • 7,496 shares — weighted $186.01; range $185.74–$186.58 (F5).
  • Total shares sold: 16,726; total proceeds: $3,100,294.
  • Filing notes: sales were made under a Rule 10b5‑1 sales plan adopted December 9, 2024 (F1). F6 notes some shares are held by a grantor retained annuity trust of which the reporting person is trustee.
  • Shares owned after the transactions are not specified in the excerpt of the filing provided.

Context

  • These were open‑market sales executed under a pre-established 10b5‑1 plan, a common mechanism executives use to sell holdings on a scheduled basis; such sales are generally considered routine reporting of disposition rather than a directional signal.
  • No options exercises, gifts, or purchases were reported in this filing.