Goldberg Matt 4

What Happened

• Matt Goldberg, CEO, President and Director of TripAdvisor (TRIP), exercised stock-derived awards on May 15, 2026. He exercised/options-converted a total of 27,208 shares at an exercise price of $9.60 per share, for a total exercise cost of about $261,197.
• To satisfy tax withholding obligations, 13,156 shares were surrendered/withheld (reported as disposals) with a reported value of $126,298. After withholding, Goldberg retained approximately 14,052 net shares. Some entries show a $0.00 value for derivative conversion records (these reflect the conversion/cancellation of the derivative instruments upon exercise).

Key Details

• Transaction date: May 15, 2026. Form filed May 18, 2026 (no late filing indicated).
• Exercise details: 27,208 shares exercised at $9.60/share = ~$261,197 total (reported as code M: option/derivative exercise).
• Tax withholding: 13,156 shares withheld/surrendered to cover taxes (reported as code F), value reported $126,298.
• Shares owned after transaction: not specified in the provided filing.
• Footnote: F1 describes RSU vesting timing — 25% vested Feb 15, 2026 with remaining vesting quarterly and fully vested Feb 15, 2029 (may relate to awards described in the filing).

Context

• This was an exercise/conversion of derivative awards (code M) with shares withheld for tax purposes (code F), a common way executives satisfy tax obligations when options or RSUs vest — not an open-market sale or purchase.
• Exercises are different from open-market buys: they often reflect prior grants/compensation rather than a fresh cash purchase indicating new bullish conviction. Withholding of shares for taxes is routine and not the same as a discretionary sale.
• No 10% owner or 10b5-1 trading plan was indicated in the provided data.