Ambeskovic Almir 4

What Happened

• Ambeskovic Almir, CEO of TheFork (a TripAdvisor brand), sold 8,000 TripAdvisor shares in an open-market transaction on June 2, 2026. The shares were sold at $12.30 each for a total of $98,400. This was a sale (not a purchase); such sales can be routine and may not indicate a change in outlook.

Key Details

• Transaction date: 2026-06-02
• Transaction type/code: Open-market sale (S)
• Price and amount: 8,000 shares at $12.30 per share — $98,400 total
• Shares owned after transaction: Not disclosed on this Form 4
• Footnote: Transaction effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 2, 2025
• Filing timeliness: Report filed on 2026-06-04 for the 2026-06-02 transaction (appears timely under Form 4 rules)

Context

• The sale was carried out under a pre-established Rule 10b5-1 trading plan, which typically allows insiders to sell shares according to a set schedule and reduces the likelihood the trade was based on nonpublic information. Sales are generally less informative than purchases about insider conviction, so interpret this as routine insider activity unless accompanied by other signals.