READ RORY P 4
4 · Sprinklr, Inc. · Filed Feb 9, 2026
Research Summary
AI-generated summary of this filing
Sprinklr (CXM) CEO Rory Read Sells 165,858 Shares
What Happened
- Rory P. Read, President & CEO and Director of Sprinklr (CXM), reported multiple transactions including a small open‑market purchase and several open‑market sales. He purchased 20 shares on 2024-11-18 at a weighted average $7.60 ($152 total) and later sold 20 shares on 2025-04-21 at $6.85 ($137). In early February 2026 he sold 78,043 shares on 2026-02-05 (weighted avg $6.02; $469,819) and 87,795 shares on 2026-02-06 (weighted avg $6.00; $526,770). Total shares sold across reported sales = 165,858 for approximately $996,726. Purchases are a bullish signal; however, the large activity here consists mainly of sales.
Key Details
- Transaction dates and reported weighted average prices:
- 2024-11-18: Purchase 20 sh @ $7.60 (weighted avg; prices ranged $7.59–$7.84) — $152. (Footnote F1)
- 2025-04-21: Sale 20 sh @ $6.85 (weighted avg; range $6.77–$7.08) — $137. (F2)
- 2026-02-05: Sale 78,043 sh @ $6.02 (weighted avg; range $6.00–$6.05) — $469,819. (F3, F4)
- 2026-02-06: Sale 87,795 sh @ $6.00 (weighted avg; range $6.00–$6.04) — $526,770. (F5)
- At least the 2026-02-05 sale was executed pursuant to a Rule 10b5-1 trading plan adopted Oct 15, 2025 (pre‑planned sale).
- Filing date: 2026-02-09. The Form 4 reports the 2024-11-18 purchase (period of report) more than a year later, indicating that that earlier purchase was reported late in this filing.
- Shares owned after these transactions are not provided in the summary data supplied.
Context
- Large sales by executives can be routine (diversification, pre‑planned 10b5‑1 plans, tax/liquidity needs) and do not by themselves indicate company prospects. The presence of a 10b5‑1 plan for at least one trade reduces the likelihood the sale was timed to inside information.
- Small purchases (like the 20 shares in 2024) are often more informative than routine sales, but here the purchase was minimal.
- Retail investors should combine this insider activity with company fundamentals and other data before drawing conclusions.
Insider Transaction Report
Form 4
READ RORY P
DirectorPresident & CEO
Transactions
- Purchase
Class A Common Stock
[F1]2024-11-18$7.60/sh+20$152→ 1,672,128 total - Sale
Class A Common Stock
[F2]2025-04-21$6.85/sh−20$137→ 1,672,108 total - Sale
Class A Common Stock
[F3][F4]2026-02-05$6.02/sh−78,043$469,819→ 1,594,065 total - Sale
Class A Common Stock
[F3][F5]2026-02-06$6.00/sh−87,795$526,770→ 1,506,270 total
Footnotes (5)
- [F1]The price reported is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $7.59 to $7.84 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote.
- [F2]The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.77 to $7.08 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (2), (4) and (5).
- [F3]This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on October 15, 2025.
- [F4]The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.00 to $6.05 inclusive.
- [F5]The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.00 to $6.04 inclusive.
Signature
/s/ Laura Acton, Attorney-in-Fact|2026-02-09