REIFF MELISSA 4

What Happened Melissa Reiff, a director of Etsy, sold 3,544 shares on June 17, 2026, at $75.00 per share for gross proceeds of $265,800. The sale was reported on a Form 4 filed June 18, 2026. This transaction is a disposition (sale), not a purchase.

Key Details

• Transaction date and price: 2026-06-17 — 3,544 shares at $75.00/share
• Total proceeds: $265,800 (gross)
• Transaction type/code: Sale (Code S), reported as open-market or private sale
• Filing timeliness: Form 4 filed 2026-06-18 (timely relative to the trade date)
• Footnote: Sale executed pursuant to a Rule 10b5-1 trading plan adopted by Ms. Reiff on August 4, 2025
• Shares owned after transaction: Not specified in the provided excerpt (see full Form 4 for post-transaction holdings)

Context Sales made under Rule 10b5-1 plans are pre-arranged and often routine; they do not necessarily indicate the insider’s current view of the company. For retail investors, purchases typically carry more informational weight than routine sales.