Conine Steven 4

What Happened Steven Conine, co‑founder and director of Wayfair Inc. (W), disposed of 150,000 shares in three reported sales on January 23, 2026. The sales were: 67,608 shares at a weighted average price of $108.34 (proceeds $7,324,651); 74,408 shares at $109.26 (proceeds $8,129,818); and 7,984 shares at $109.73 (proceeds $876,084). Total proceeds across the three transactions were approximately $16,330,553. These transactions are reported as sales (S) and were effected pursuant to a pre‑arranged Rule 10b5‑1 trading plan.

Key Details

• Transaction date: January 23, 2026; Form 4 filed January 27, 2026 (timely filed).
• Reported weighted average prices and ranges:
  • 67,608 shares — $108.34 (prices ranged $107.68–$108.66)
  • 74,408 shares — $109.26 (prices ranged $108.69–$109.68)
  • 7,984 shares — $109.73 (prices ranged $109.69–$109.99)
• Total shares sold: 150,000; total proceeds ≈ $16.33 million.
• Sale executed under a Rule 10b5‑1 plan adopted May 29, 2025 (footnote F1).
• Beneficial ownership note: some shares are held by SK Ventures LLC, of which Conine is a member (footnote F5).
• The filing does not provide an explicit post‑transaction total holding in the summary provided here; see the Form 4 for exact post‑sale holdings.

Context

• These were planned sales under a 10b5‑1 trading plan, which typically indicates the trades were pre‑scheduled and not necessarily based on recent, nonpublic company information. Sales are often routine for insiders and generally carry less interpretive weight than purchases.
• No options were exercised and no purchases or gifts were reported in this filing.