Shah Niraj 4
4 · Wayfair Inc. · Filed Feb 27, 2026
Research Summary
AI-generated summary of this filing
Wayfair (W) CEO Niraj Shah Sells 27,000 Shares
What Happened
- Niraj Shah, CEO of Wayfair Inc., sold a total of 27,000 Wayfair shares in open-market transactions on February 26, 2026 (SEC code S), generating approximately $2,129,850 in proceeds. The sales were executed in four tranches: 1,100 shares @ $77.23 ($84,953); 15,916 shares @ $78.56 ($1,250,361); 7,686 shares @ $79.36 ($609,961); and 2,298 shares @ $80.32 ($184,575). These are sales (not purchases), often routine insider liquidity.
Key Details
- Transaction date: February 26, 2026; Form 4 filed February 27, 2026 (timely).
- Aggregate shares sold: 27,000; aggregate proceeds: ~$2,129,850.
- Reported prices are weighted averages; disclosed price ranges per footnotes:
- 1,100 shares: $77.00–$77.64 (weighted avg $77.23) (F2)
- 15,916 shares: $78.00–$78.99 (weighted avg $78.56) (F3)
- 7,686 shares: $79.00–$79.98 (weighted avg $79.36) (F4)
- 2,298 shares: $80.00–$80.73 (weighted avg $80.32) (F5)
- Sales were effected pursuant to a Rule 10b5-1 trading plan adopted May 29, 2025 (F1).
- The filer may be deemed a beneficial owner of shares held by SK Ventures LLC (F6).
- Shares owned after the transactions are not specified in the provided report.
Context
- These were planned sales under a 10b5-1 plan, which typically means the trades were pre-authorized and not necessarily a signal about the company’s near-term prospects. The filer also offers to provide per-price breakdowns within the disclosed ranges upon request (per the footnotes).
Insider Transaction Report
Form 4
Shah Niraj
DirectorChief Executive Officer
Transactions
- Sale
Class A Common Stock
[F1][F2]2026-02-26$77.23/sh−1,100$84,953→ 195,037 total - Sale
Class A Common Stock
[F1][F3]2026-02-26$78.56/sh−15,916$1,250,361→ 179,121 total - Sale
Class A Common Stock
[F1][F4]2026-02-26$79.36/sh−7,686$609,961→ 171,435 total - Sale
Class A Common Stock
[F1][F5]2026-02-26$80.32/sh−2,298$184,575→ 169,137 total
Holdings
- 22,857(indirect: See Footnote)
Class A Common Stock
[F6]
Footnotes (6)
- [F1]The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 29, 2025.
- [F2]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $77.00 to $77.64, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- [F3]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $78.00 to $78.99, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- [F4]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $79.00 to $79.98, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- [F5]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $80.00 to $80.73, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- [F6]Represents shares directly owned by SK Ventures LLC, of which the reporting person is a member and may be deemed to be a beneficial owner.
Signature
/s/ Enrique Colbert, Attorney-in-fact for Niraj Shah|2026-02-27