Shah Niraj 4

What Happened

• Niraj Shah, CEO of Wayfair Inc., sold a total of 27,000 Wayfair shares in open-market transactions on February 26, 2026 (SEC code S), generating approximately $2,129,850 in proceeds. The sales were executed in four tranches: 1,100 shares @ $77.23 ($84,953); 15,916 shares @ $78.56 ($1,250,361); 7,686 shares @ $79.36 ($609,961); and 2,298 shares @ $80.32 ($184,575). These are sales (not purchases), often routine insider liquidity.

Key Details

• Transaction date: February 26, 2026; Form 4 filed February 27, 2026 (timely).
• Aggregate shares sold: 27,000; aggregate proceeds: ~$2,129,850.
• Reported prices are weighted averages; disclosed price ranges per footnotes:
  • 1,100 shares: $77.00–$77.64 (weighted avg $77.23) (F2)
  • 15,916 shares: $78.00–$78.99 (weighted avg $78.56) (F3)
  • 7,686 shares: $79.00–$79.98 (weighted avg $79.36) (F4)
  • 2,298 shares: $80.00–$80.73 (weighted avg $80.32) (F5)
• Sales were effected pursuant to a Rule 10b5-1 trading plan adopted May 29, 2025 (F1).
• The filer may be deemed a beneficial owner of shares held by SK Ventures LLC (F6).
• Shares owned after the transactions are not specified in the provided report.

Context

• These were planned sales under a 10b5-1 plan, which typically means the trades were pre-authorized and not necessarily a signal about the company’s near-term prospects. The filer also offers to provide per-price breakdowns within the disclosed ranges upon request (per the footnotes).