Conine Steven 4
4 · Wayfair Inc. · Filed Feb 27, 2026
Research Summary
AI-generated summary of this filing
Wayfair (W) Co-Founder Steven Conine Sells Shares
What Happened
- Steven Conine, co‑founder and director of Wayfair (W), sold a total of 26,950 Wayfair shares in open‑market transactions on February 26, 2026, generating approximately $2,125,377 in proceeds. The sales were reported in four tranches:
- 1,600 shares at a weighted avg price of $77.48 — $123,968
- 14,835 shares at a weighted avg price of $78.53 — $1,164,993
- 8,315 shares at a weighted avg price of $79.34 — $659,712
- 2,200 shares at a weighted avg price of $80.32 — $176,704
- These were outright sales (S) — routine disposition of stock rather than purchases. The transactions were executed under a prearranged Rule 10b5‑1 trading plan.
Key Details
- Transaction date: February 26, 2026 (Form 4 filed February 27, 2026; appears to be timely)
- Prices: weighted averages listed above; footnotes indicate the shares in each tranche were sold across price ranges:
- Tranche 1: $77.00–$77.65 (F2)
- Tranche 2: $78.00–$78.99 (F3)
- Tranche 3: $79.00–$79.93 (F4)
- Tranche 4: $80.02–$80.79 (F5)
- The filer will provide per‑price breakdowns on request (per footnotes).
- 10b5‑1 plan: Sales were effected pursuant to a Rule 10b5‑1 plan adopted May 29, 2025 (F1).
- Beneficial ownership note: F6 indicates some shares are held directly by SK Ventures LLC, of which Conine is a member and may be deemed a beneficial owner.
- Shares owned after transaction: not specified in the summary provided here — see the full Form 4 for post‑transaction holdings.
Context
- A 10b5‑1 trading plan allows insiders to sell shares according to a prearranged schedule or rules, which can make such sales more routine and less indicative of current impressions about the company. These transactions were sales, not option exercises, gifts, or awards.
Insider Transaction Report
Form 4
Conine Steven
DirectorCo-Founder
Transactions
- Sale
Class A Common Stock
[F1][F2]2026-02-26$77.48/sh−1,600$123,968→ 194,423 total - Sale
Class A Common Stock
[F1][F3]2026-02-26$78.53/sh−14,835$1,164,993→ 179,588 total - Sale
Class A Common Stock
[F1][F4]2026-02-26$79.34/sh−8,315$659,712→ 171,273 total - Sale
Class A Common Stock
[F1][F5]2026-02-26$80.32/sh−2,200$176,704→ 169,073 total
Holdings
- 22,857(indirect: See Footnote)
Class A Common Stock
[F6]
Footnotes (6)
- [F1]The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 29, 2025.
- [F2]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $77.00 to $77.65, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- [F3]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $78.00 to $78.99, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- [F4]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $79.00 to $79.93, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- [F5]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $80.02 to $80.79, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- [F6]Represents shares directly owned by SK Ventures LLC, of which the reporting person is a member and may be deemed to be a beneficial owner.
Signature
/s/ Enrique Colbert, Attorney-in-Fact for Steven Conine|2026-02-27