Conine Steven 4

What Happened

• Steven Conine, co‑founder and director of Wayfair (W), sold a total of 26,950 Wayfair shares in open‑market transactions on February 26, 2026, generating approximately $2,125,377 in proceeds. The sales were reported in four tranches:
  • 1,600 shares at a weighted avg price of $77.48 — $123,968
  • 14,835 shares at a weighted avg price of $78.53 — $1,164,993
  • 8,315 shares at a weighted avg price of $79.34 — $659,712
  • 2,200 shares at a weighted avg price of $80.32 — $176,704
• These were outright sales (S) — routine disposition of stock rather than purchases. The transactions were executed under a prearranged Rule 10b5‑1 trading plan.

Key Details

• Transaction date: February 26, 2026 (Form 4 filed February 27, 2026; appears to be timely)
• Prices: weighted averages listed above; footnotes indicate the shares in each tranche were sold across price ranges:
  • Tranche 1: $77.00–$77.65 (F2)
  • Tranche 2: $78.00–$78.99 (F3)
  • Tranche 3: $79.00–$79.93 (F4)
  • Tranche 4: $80.02–$80.79 (F5)
  • The filer will provide per‑price breakdowns on request (per footnotes).
• 10b5‑1 plan: Sales were effected pursuant to a Rule 10b5‑1 plan adopted May 29, 2025 (F1).
• Beneficial ownership note: F6 indicates some shares are held directly by SK Ventures LLC, of which Conine is a member and may be deemed a beneficial owner.
• Shares owned after transaction: not specified in the summary provided here — see the full Form 4 for post‑transaction holdings.

Context

• A 10b5‑1 trading plan allows insiders to sell shares according to a prearranged schedule or rules, which can make such sales more routine and less indicative of current impressions about the company. These transactions were sales, not option exercises, gifts, or awards.