Conine Steven 4

What Happened
Steven Conine, a director of Wayfair, sold a total of 109,606 Wayfair shares in open-market/private sales on March 23–24, 2026 for aggregate proceeds of approximately $8.46 million. Transactions reported:

• 2,162 shares at a weighted average $75.48 — $163,188 (Mar 23)
• 49,748 shares at a weighted average $76.53 — $3,807,214 (Mar 23)
• 32,045 shares at a weighted average $77.42 — $2,480,924 (Mar 23)
• 23,964 shares at a weighted average $78.43 — $1,879,497 (Mar 23)
• 1,687 shares at a weighted average $77.14 — $130,135 (Mar 24)
  These are sales (S) — typically routine dispositions; they do not indicate insider purchases or a new ownership stake.

Key Details

• Dates: March 23–24, 2026 (period of report listed as Mar 23, 2026).
• Prices: Reported as weighted averages; per-footnote ranges: $75.00–75.99, $76.00–76.99, $77.00–77.96, $78.02–78.91, and $77.00–77.45 for the respective blocks. The filer can provide per-price breakdown on request (footnotes F2–F6).
• Plan: Sales were effected under a pre-established Rule 10b5-1 trading plan adopted May 29, 2025 (footnote F1).
• Beneficial ownership note: Some shares are held directly by SK Ventures LLC, of which the reporting person is a member and may be deemed a beneficial owner (footnote F7).
• Shares owned after transaction: Not specified in the provided filing excerpt.
• Filing timeliness: Form filed Mar 25, 2026 — appears timely (no late-filing indication in the provided data).

Context
Sales under a 10b5-1 plan are pre-arranged and are often used by insiders to sell shares on a set schedule; they are viewed as more routine than ad-hoc sales. For retail investors, purchases by insiders are usually considered more informative of confidence than sales; this filing documents a multi-block, pre-planned sale by a director totaling about $8.46M and does not by itself indicate changes to company fundamentals.