Shah Niraj 4

What Happened Niraj Shah, CEO of Wayfair Inc. (W), disposed of 109,389 shares in a series of open-market sales on March 23–24, 2026, generating aggregate proceeds of approximately $8,444,245. The reported transactions by lot: 1,994 shares at a weighted average $75.45 ($150,447); 50,198 shares at $76.53 ($3,841,653); 32,087 shares at $77.43 ($2,484,496); 23,539 shares at $78.44 ($1,846,399); and 1,571 shares at $77.18 ($121,250). These were sales (disposals), not purchases.

Key Details

• Transaction dates: March 23, 2026 (majority of lots) and March 24, 2026 (final lot).
• Reported weighted-average prices and ranges (per filing footnotes):
  • 1,994 shares at $75.45 (sales ranged $75.01–$75.99)
  • 50,198 shares at $76.53 (sales ranged $76.00–$76.99)
  • 32,087 shares at $77.43 (sales ranged $77.00–$77.99)
  • 23,539 shares at $78.44 (sales ranged $78.01–$78.91)
  • 1,571 shares at $77.18 (sales ranged $77.00–$77.55)
• Proceeds: ~ $8.44 million total.
• Plan/footnotes: Sales were effected pursuant to a Rule 10b5-1 trading plan adopted May 29, 2025; weighted-average prices reflect multiple transactions and the filer will provide a per-price breakdown on request.
• Shares owned after transaction: Not specified in the details provided here.
• Timeliness: Form 4 was filed March 25, 2026 for transactions on March 23–24, which is within the typical two-business-day filing window (filed timely).

Context

• These sales were made under a pre-established Rule 10b5-1 plan, which generally means the trades were pre-scheduled and do not necessarily reflect the insider’s current view of the company. This was a disposal of shares (not an acquisition or option exercise).