Shah Niraj 4

What Happened
Niraj Shah, CEO of Wayfair Inc. (W), sold a total of 10,611 shares in open-market transactions on March 25, 2026, for aggregate proceeds of approximately $834,935. The sales broke down as follows: 3,012 shares at a weighted avg $77.64 for $233,852; 2,531 shares at a weighted avg $78.54 for $198,785; and 5,068 shares at a weighted avg $79.38 for $402,298. These were sales (not purchases), which generally represent liquidity actions rather than a bullish purchase signal.

Key Details

• Transaction date: 2026-03-25; Form 4 filed 2026-03-26 (appears timely).
• Individual sale details:
  • 3,012 shares @ $77.64 (weighted avg; actual prices ranged $77.06–$77.98) — $233,852. (Footnote F2)
  • 2,531 shares @ $78.54 (weighted avg; actual prices ranged $78.01–$78.99) — $198,785. (Footnote F3)
  • 5,068 shares @ $79.38 (weighted avg; actual prices ranged $79.00–$79.81) — $402,298. (Footnote F4)
• Total sold: 10,611 shares for ~$834,935.
• Plan/authorization: Sales were made under a Rule 10b5‑1 trading plan adopted May 29, 2025 (Footnote F1), indicating prearranged trades.
• Ownership note: Footnote F5 indicates some shares are held directly by SK Ventures LLC, of which Shah is a member and may be deemed a beneficial owner.
• Shares owned after transaction: not specified in the provided excerpt of the filing.

Context: The trades were executed under a 10b5‑1 plan, which typically means the trades were pre-scheduled and do not necessarily reflect new views on the company. For retail investors, purchases tend to carry more immediate informational weight; routine sales under prearranged plans are common for executives managing tax or diversification needs.