Conine Steven 4

What Happened
Steven Conine, a director of Wayfair Inc. (W), sold a total of 10,394 shares in three open-market transactions on March 25, 2026, for combined gross proceeds of $817,595. The tranches reported were:

• 2,900 shares at a weighted-average price of $77.62 (proceeds $225,098) — prices in range $77.02–$77.91.
• 2,416 shares at a weighted-average price of $78.48 (proceeds $189,608) — prices in range $78.07–$78.99.
• 5,078 shares at a weighted-average price of $79.34 (proceeds $402,889) — prices in range $79.01–$79.68.
  All three transactions are coded as sales (S).

Key Details

• Transaction date: March 25, 2026; Form 4 filed March 26, 2026 (timely, not marked late).
• Total shares sold: 10,394; total proceeds: $817,595.
• Prices reported are weighted averages; the filing gives per-tranche price ranges and offers to provide exact per-price quantities on request.
• Sales were made pursuant to a pre-established Rule 10b5-1 trading plan adopted by Conine on May 29, 2025.
• The filing notes certain shares are owned by SK Ventures LLC, of which Conine is a member (possible beneficial ownership); the filing excerpt provided does not state post-transaction share counts.

Context
A Rule 10b5-1 plan allows insiders to sell shares according to a prearranged schedule and is commonly used for routine liquidity (the plan date is disclosed in the filing). Sales do not necessarily reflect the insider’s current view of the company; purchases are generally more informative about insider sentiment.