SMITH W KEITH 4

4 · Direct Digital Holdings, Inc. · Filed Jul 28, 2025

Form 4

Period: 2025-07-24

DirectorPresident10% Owner

Transactions

Sale
Class A Common Stock, par value $0.001 per share
2025-07-25$0.53/sh−8,900$4,717→ 36,350 total(indirect: By LLC)
Sale
Class A Common Stock, par value $0.001 per share
2025-07-28$0.54/sh−8,050$4,347→ 28,300 total(indirect: By LLC)
Sale
Class A Common Stock, par value $0.001 per share
2025-07-24$0.53/sh−15,800$8,374→ 45,250 total(indirect: By LLC)

Holdings

Footnotes (3)

[F1]This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 12, 2024. This transaction was executed in multiple trades at prices ranging from $0.52 to $0.55 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares.
[F2]This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 12, 2024. This transaction was executed in multiple trades at prices ranging from $0.52 to $0.56 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares.
[F3]This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 12, 2024. This transaction was executed in multiple trades at prices ranging from $0.53 to $0.56 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares.

Documents

1 file