Coppola Brian 4

What Happened

• Brian Coppola, Chief Ad Operations Officer at System1, had 469 restricted stock units (RSUs) vest on 2026-01-28. The company withheld 231 shares to satisfy his tax withholding obligation, a disposition of 231 shares at $4.18 per share for $966. This was a withholding related to an award vesting (routine), not an open-market sale.

Key Details

• Transaction date: 2026-01-28; filing date: 2026-01-29 (timely).
• Disposed/withheld: 231 shares at $4.18 per share; total value ~$966.
• Vesting: 469 RSUs vested; 231 shares withheld to cover taxes (cashless withholding).
• Shares owned after transaction: filing does not list total beneficially owned; filing notes 43,016 unvested RSUs remain (Footnote F2).
• Footnotes: F1 explains the 231-share withholding to cover tax withholding on vested RSUs; F2 notes 43,016 unvested RSUs.
• Filing timeliness: Not reported late.

Context

• This was a tax-withholding disposition tied to RSU vesting (a common administrative action) rather than a discretionary sale. Such withholdings are routine and do not necessarily indicate the insider’s market view.