Winchell Stephen 4

4 · Honest Company, Inc. · Filed Mar 9, 2026

AI-generated summary of this filing

Updated Mar 9, 2026

Honest (HNST) CIO Stephen Winchell Sells 21,287 Shares

What Happened

Stephen Winchell, Chief Innovation Officer of Honest Company, sold 21,287 shares in an open-market/plan sale on 2026-03-05. The weighted average sale price reported was $2.85, producing gross proceeds of approximately $60,668. The filing indicates the sale was to cover tax withholding related to vested Restricted Stock Units (RSUs), not a discretionary market-timing sale.

Key Details

Transaction date: 2026-03-05; Form 4 filed: 2026-03-09 (timely within the SEC two-business-day window).
Price: weighted average $2.85; reported sale prices ranged from $2.85 to $2.87 (reporting person can provide exact per-price breakdown on request).
Shares disposed: 21,287 (Transaction code: S = Sale). Gross proceeds ≈ $60,668.
Shares owned after transaction: not specified in the transaction detail; footnote states the reporting person has 392,001 RSUs payable in an equivalent number of common shares.
Footnotes: (F1) Sale executed under an approved sell-to-cover plan by the Compensation Committee to cover tax liability on RSU vesting. (F2) Weighted average price and price range disclosure. (F3) 392,001 RSUs payable in shares included in holdings.

Context

Sell-to-cover transactions are a common, administrative step when RSUs vest and taxes are due; they do not necessarily signal a change in insider sentiment. This report documents a tax-related disposition rather than an additional proactive sale of previously owned vested shares.

Form 4

Period: 2026-03-05

Chief Innovation Officer

Transactions

Footnotes (3)

[F1]Pursuant to the approved sell-to-cover plan by the Compensation Committee for all executive officers, shares were sold solely to cover the associated tax liability upon the vesting of a previously granted award of Restricted Stock Units (RSUs).
[F2]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $2.85 to $2.87, inclusive. The reporting person undertakes to provide to the Issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
[F3]Includes 392,001 RSUs which are payable in an equivalent number of shares of the Issuer's common stock.

Signature

/s/ Brendan Sheehey, Attorney-in-Fact|2026-03-09

1 file