Winchell Stephen 4

What Happened

• Stephen Winchell, Chief Innovation Officer of Honest Company, sold 21,287 shares in an open-market/plan sale on 2026-03-05. The weighted average sale price reported was $2.85, producing gross proceeds of approximately $60,668. The filing indicates the sale was to cover tax withholding related to vested Restricted Stock Units (RSUs), not a discretionary market-timing sale.

Key Details

• Transaction date: 2026-03-05; Form 4 filed: 2026-03-09 (timely within the SEC two-business-day window).
• Price: weighted average $2.85; reported sale prices ranged from $2.85 to $2.87 (reporting person can provide exact per-price breakdown on request).
• Shares disposed: 21,287 (Transaction code: S = Sale). Gross proceeds ≈ $60,668.
• Shares owned after transaction: not specified in the transaction detail; footnote states the reporting person has 392,001 RSUs payable in an equivalent number of common shares.
• Footnotes: (F1) Sale executed under an approved sell-to-cover plan by the Compensation Committee to cover tax liability on RSU vesting. (F2) Weighted average price and price range disclosure. (F3) 392,001 RSUs payable in shares included in holdings.

Context

• Sell-to-cover transactions are a common, administrative step when RSUs vest and taxes are due; they do not necessarily signal a change in insider sentiment. This report documents a tax-related disposition rather than an additional proactive sale of previously owned vested shares.