von Kunssberg Etienne 4

What Happened Etienne von Kunssberg, Senior VP of Supply Chain at Honest Company (HNST), disposed of 12,179 shares on March 5, 2026. The shares were sold at a weighted average price of $2.85 (reported range $2.85–$2.87), generating proceeds of approximately $34,710. The filing indicates the sale was conducted solely to cover tax withholding obligations upon the vesting of previously granted RSUs.

Key Details

• Transaction date: 2026-03-05; Form 4 filed: 2026-03-09.
• Transaction type: Sale (open market/private sale) under an approved sell-to-cover plan (Footnote F1).
• Price: Weighted average $2.85; individual trade prices ranged $2.85–$2.87 (Footnote F2).
• Shares sold: 12,179; proceeds ≈ $34,710.
• Holdings note: Filing references 292,108 RSUs payable in common stock (Footnote F3). The provided summary does not state a separate "shares owned after transaction" total.
• Timeliness: Filing date is a few days after the trade; the report does not indicate a late filing code.

Context

• This was a routine sell-to-cover tied to RSU vesting (tax withholding), a common administrative sale that does not necessarily reflect the insider's view of the company.
• No options were exercised in this transaction; the sale covered tax obligations associated with vested RSUs.