Vernon Carla 4
4 · Honest Company, Inc. · Filed Mar 9, 2026
Research Summary
AI-generated summary of this filing
Honest Company (HNST) CEO Carla Vernon Sells 129,335 Shares
What Happened
Carla Vernon, CEO of Honest Company (HNST), sold 129,335 shares on 2026-03-05 in an open-market transaction for total proceeds of approximately $368,605. The sale was executed to cover the tax withholding associated with the vesting of previously granted Restricted Stock Units (RSUs).
Key Details
- Transaction date: 2026-03-05; filing date: 2026-03-09 (Form 4 accession 0001628280-26-016078).
- Reported weighted-average sale price: $2.85; individual trades ranged $2.85–$2.87.
- Proceeds: ~$368,605 for 129,335 shares (code S — Sale).
- Reason: Sold pursuant to an approved sell-to-cover plan to satisfy tax withholding on vested RSUs (footnote F1).
- Holdings note: Filing includes 2,819,261 RSUs payable in an equivalent number of shares (footnote F3); the filing indicates these RSUs as part of reported holdings.
- Additional: Reporting person will provide detailed per-trade price/quantity information on request (footnote F2).
Context
This was a routine sell-to-cover transaction tied to RSU vesting and tax withholding, not an outright divestiture for investment reasons. Such tax-withholding sales are common and do not necessarily indicate a change in the insider’s view of the company’s prospects.
Insider Transaction Report
Form 4
Vernon Carla
DirectorChief Executive Officer
Transactions
- Sale
Common Stock
[F1][F2][F3]2026-03-05$2.85/sh−129,335$368,605→ 4,065,546 total
Footnotes (3)
- [F1]Pursuant to the approved sell-to-cover plan by the Compensation Committee for all executive officers, shares were sold solely to cover the associated tax liability upon the vesting of a previously granted award of Restricted Stock Units (RSUs).
- [F2]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $2.85 to $2.87, inclusive. The reporting person undertakes to provide to the Issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- [F3]Includes 2,819,261 RSUs which are payable in an equivalent number of shares of the Issuer's common stock.
Signature
/s/ Brendan Sheehey, Attorney-in-Fact|2026-03-09