Vernon Carla 4

What Happened
Carla Vernon, CEO of Honest Company (HNST), sold 129,335 shares on 2026-03-05 in an open-market transaction for total proceeds of approximately $368,605. The sale was executed to cover the tax withholding associated with the vesting of previously granted Restricted Stock Units (RSUs).

Key Details

• Transaction date: 2026-03-05; filing date: 2026-03-09 (Form 4 accession 0001628280-26-016078).
• Reported weighted-average sale price: $2.85; individual trades ranged $2.85–$2.87.
• Proceeds: ~$368,605 for 129,335 shares (code S — Sale).
• Reason: Sold pursuant to an approved sell-to-cover plan to satisfy tax withholding on vested RSUs (footnote F1).
• Holdings note: Filing includes 2,819,261 RSUs payable in an equivalent number of shares (footnote F3); the filing indicates these RSUs as part of reported holdings.
• Additional: Reporting person will provide detailed per-trade price/quantity information on request (footnote F2).

Context
This was a routine sell-to-cover transaction tied to RSU vesting and tax withholding, not an outright divestiture for investment reasons. Such tax-withholding sales are common and do not necessarily indicate a change in the insider’s view of the company’s prospects.