Mayle Jonathan 4

4 · Honest Company, Inc. · Filed Mar 9, 2026

AI-generated summary of this filing

Updated Mar 9, 2026

Honest Company (HNST) SVP Jonathan Mayle Sells 12,725 Shares

What Happened

Jonathan Mayle, Senior Vice President, Customer Sales at Honest Company (HNST), sold 12,725 shares on 2026-03-05 for total proceeds of $36,266. The transaction is reported as a sale and was executed pursuant to an approved sell-to-cover plan to cover taxes on vested RSUs.

Key Details

Transaction date: 2026-03-05; Filing date: 2026-03-09 (appears timely).
Price: weighted average reported $2.85; actual sale prices ranged from $2.85 to $2.87 across multiple trades.
Shares disposed: 12,725; Proceeds: $36,266.
Shares owned/subject to award after transaction: filing notes 391,911 RSUs payable in an equivalent number of common shares (per footnote).
Footnotes: (F1) Sale made solely to cover tax liability on vested RSUs under a Compensation Committee-approved sell-to-cover plan; (F2) weighted average price with multiple trade prices; (F3) 391,911 RSUs referenced.
Transaction type: S = Sale; this was a tax-withholding sell-to-cover, not an open-market investment purchase.

Context

This was a routine sell-to-cover transaction tied to RSU vesting (tax withholding), which is common for executives when restricted stock units vest. It does not itself indicate a change in the insider’s long-term view of the company.

Form 4

Period: 2026-03-05

SVP, Customer Sales

Transactions

Footnotes (3)

[F1]Pursuant to the approved sell-to-cover plan by the Compensation Committee for all executive officers, shares were sold solely to cover the associated tax liability upon the vesting of a previously granted award of Restricted Stock Units (RSUs).
[F2]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $2.85 to $2.87, inclusive. The reporting person undertakes to provide to the Issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
[F3]Includes 391,911 RSUs which are payable in an equivalent number of shares of the Issuer's common stock.

Signature

/s/ Brendan Sheehey, Attorney-in-Fact|2026-03-09

1 file