Mayle Jonathan 4

What Happened

• Jonathan Mayle, Senior Vice President, Customer Sales at Honest Company (HNST), sold 12,725 shares on 2026-03-05 for total proceeds of $36,266. The transaction is reported as a sale and was executed pursuant to an approved sell-to-cover plan to cover taxes on vested RSUs.

Key Details

• Transaction date: 2026-03-05; Filing date: 2026-03-09 (appears timely).
• Price: weighted average reported $2.85; actual sale prices ranged from $2.85 to $2.87 across multiple trades.
• Shares disposed: 12,725; Proceeds: $36,266.
• Shares owned/subject to award after transaction: filing notes 391,911 RSUs payable in an equivalent number of common shares (per footnote).
• Footnotes: (F1) Sale made solely to cover tax liability on vested RSUs under a Compensation Committee-approved sell-to-cover plan; (F2) weighted average price with multiple trade prices; (F3) 391,911 RSUs referenced.
• Transaction type: S = Sale; this was a tax-withholding sell-to-cover, not an open-market investment purchase.

Context

• This was a routine sell-to-cover transaction tied to RSU vesting (tax withholding), which is common for executives when restricted stock units vest. It does not itself indicate a change in the insider’s long-term view of the company.