Traeger, Inc. 8-K

What Happened
Traeger, Inc. (COOK) announced that its board approved a reverse stock split of the company’s common stock at a final ratio of 1-for-50 on March 12, 2026. Stockholders had earlier approved amendments on March 2, 2026 allowing a reverse split at any whole-number ratio between 1-for-10 and 1-for-50; the board chose 1-for-50 and abandoned the other amendment options. The Reverse Stock Split is expected to become effective at 5:00 p.m. Eastern Time on March 17, 2026 after filing a Certificate of Amendment with the Delaware Secretary of State. Trading on a split-adjusted basis on the New York Stock Exchange is expected to begin at market open on March 18, 2026 under the existing ticker “COOK.”

Key Details

• Final reverse split ratio: 1-for-50, approved by the Board on March 12, 2026.
• Effective timing: becomes effective at 5:00 p.m. ET on March 17, 2026; split-adjusted trading begins March 18, 2026.
• New CUSIP: 89269P202. Par value and other terms of common stock are unchanged.
• Fractional shares: no fractional shares will be issued; holders entitled to fractional shares will receive a cash payment equal to the fractional interest multiplied by the NYSE closing price (as adjusted for the split) on March 17, 2026.

Why It Matters
A reverse split reduces the number of outstanding shares and proportionally increases the per-share price. For existing shareholders, their total ownership percentage remains the same (except that holders of fractional shares will receive cash in lieu of share fractions). The company’s filing also includes standard forward-looking language and notes potential risks, including references to the company’s receipt of a NYSE notice of non-compliance and the company’s ability to regain compliance with NYSE listing standards. Investors should note the effective and trading dates, the cash-in-lieu treatment for fractional shares, and the new CUSIP when tracking or trading COOK shares.