Watson Noel Bertram 4

What Happened

• Watson Noel Bertram, a director of Affirm Holdings, sold 2,000 shares on April 14, 2026, at $55.00 per share, for total proceeds of $110,000. The filing lists the transaction as an open-market or private sale.

Key Details

• Transaction date: 2026-04-14; sale price: $55.00 per share; total value: $110,000.
• Transaction type: Sale (S) — reported as open market or private sale.
• Shares owned after transaction: Not specified in the information provided in this summary (check the full Form 4 for exact post-transaction holdings).
• Footnote: The sale was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 2, 2025 (F1).
• Filing date vs. transaction date: Form filed 2026-04-16 for a 2026-04-14 transaction — appears timely (Form 4 is generally due within two business days).

Context

• Trades executed under a Rule 10b5-1 plan are pre-planned and often reflect a preset selling schedule rather than a director’s real-time view of the company; they reduce the ability to infer intent from the sale.
• This is a straightforward share sale by a board member (not an option exercise, award, or gift). Retail investors should treat routine insider sales cautiously and consider them alongside other insider transactions and company fundamentals.