Watson Noel Bertram 4

What Happened
Watson Noel Bertram, a director of Affirm Holdings, reported the sale of 2,000 shares on 2026-05-13. The shares were disposed at $65.00 per share for a total transaction value of $130,000. This was a sale (not a purchase), and sales can be routine rather than a signal of management views.

Key Details

• Transaction date: 2026-05-13; Price: $65.00 per share; Shares sold: 2,000; Total value: $130,000.
• Transaction reported as an open-market or private sale (Form 4 lists "Open market or private sale (S)").
• Footnote: Sale effected under a Rule 10b5-1 trading plan adopted by the reporting person on December 2, 2025.
• Filing date: 2026-05-14 — the Form 4 was filed promptly following the transaction (timely filing).
• Shares owned after the transaction: Not specified in the provided filing excerpt.

Context
A 10b5-1 plan allows insiders to sell shares according to a prearranged schedule and is commonly used to avoid questions about timing; it does not by itself indicate the insider’s current view on the company. For retail investors, scheduled insider sales under 10b5-1 plans are often considered routine; purchases generally carry more weight as a signal of insider confidence.