Ball Dorria L. 4
4 · Honest Company, Inc. · Filed May 22, 2026
Research Summary
AI-generated summary of this filing
Honest Company (HNST) CPO Ball Dorria Sells 6,899 Shares
What Happened
Ball Dorria, Chief People Officer of Honest Company (HNST), sold 6,899 shares on May 20, 2026, generating approximately $21,663. The sale was an open-market disposal reported at a weighted average price of $3.14 per share (individual trades ranged $3.14–$3.19). This was a sale (not a purchase) and was executed to cover taxes on vested RSUs rather than a directional bet on the stock.
Key Details
- Transaction date: 2026-05-20; reported on Form 4 filed 2026-05-22 (appears timely under standard Form 4 rules).
- Shares sold: 6,899; weighted average price reported: $3.14; total proceeds ≈ $21,663. Multiple trades occurred in the $3.14–$3.19 range.
- Reason/footnote: Sold pursuant to an approved sell-to-cover plan to cover tax liability on vested Restricted Stock Units (RSUs). (Footnote F1)
- Holdings note: Filing discloses 337,701 RSUs payable in shares (footnote F3). The provided data does not state the filer’s exact total shares owned after this sale.
- Reporting detail: Footnote indicates the $3.14 is a weighted average and the filer can provide per-trade prices on request (footnote F2).
Context
This was a routine tax-withholding sale following RSU vesting (commonly called a "sell-to-cover"), which is standard for executives receiving equity awards and does not necessarily signal insider sentiment about the company. No options were exercised and no gifts or 10% owner transactions are involved.
Insider Transaction Report
- Sale
Common Stock
[F1][F2][F3]2026-05-20$3.14/sh−6,899$21,663→ 425,396 total
Footnotes (3)
- [F1]Pursuant to the approved sell-to-cover plan by the Compensation Committee for all executive officers, shares were sold solely to cover the associated tax liability upon the vesting of a previously granted award of Restricted Stock Units (RSUs).
- [F2]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $3.14 to $3.19, inclusive. The reporting person undertakes to provide to the Issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- [F3]Includes 337,701 RSUs which are payable in an equivalent number of shares of the Issuer's common stock.