Honest Company, Inc.·4

May 22, 5:22 PM ET

Ball Dorria L. 4

Research Summary

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Honest Company (HNST) CPO Ball Dorria Sells 6,899 Shares

What Happened
Ball Dorria, Chief People Officer of Honest Company (HNST), sold 6,899 shares on May 20, 2026, generating approximately $21,663. The sale was an open-market disposal reported at a weighted average price of $3.14 per share (individual trades ranged $3.14–$3.19). This was a sale (not a purchase) and was executed to cover taxes on vested RSUs rather than a directional bet on the stock.

Key Details

  • Transaction date: 2026-05-20; reported on Form 4 filed 2026-05-22 (appears timely under standard Form 4 rules).
  • Shares sold: 6,899; weighted average price reported: $3.14; total proceeds ≈ $21,663. Multiple trades occurred in the $3.14–$3.19 range.
  • Reason/footnote: Sold pursuant to an approved sell-to-cover plan to cover tax liability on vested Restricted Stock Units (RSUs). (Footnote F1)
  • Holdings note: Filing discloses 337,701 RSUs payable in shares (footnote F3). The provided data does not state the filer’s exact total shares owned after this sale.
  • Reporting detail: Footnote indicates the $3.14 is a weighted average and the filer can provide per-trade prices on request (footnote F2).

Context
This was a routine tax-withholding sale following RSU vesting (commonly called a "sell-to-cover"), which is standard for executives receiving equity awards and does not necessarily signal insider sentiment about the company. No options were exercised and no gifts or 10% owner transactions are involved.