Bruce Curtiss James III 4
4 · Honest Company, Inc. · Filed May 22, 2026
Research Summary
AI-generated summary of this filing
Honest (HNST) CFO Bruce Curtiss James III Sells 12,669 Shares
What Happened
Bruce Curtiss James III, Chief Financial Officer of Honest Company (HNST), sold 12,669 shares on May 20, 2026, generating approximately $39,781. The sale was reported as an open‑market/private sale (transaction code S) and was undertaken solely to cover the tax withholding obligations arising from the vesting of previously granted RSUs.
Key Details
- Transaction date: 2026-05-20; Form 4 filed: 2026-05-22 (timely filing).
- Shares sold: 12,669; weighted average price reported: $3.14; sales occurred at prices ranging $3.14–$3.18.
- Gross proceeds: approximately $39,781.
- Reason: Sold pursuant to an approved sell‑to‑cover plan to cover tax liability on vested RSUs (footnote F1).
- Holdings note: Filing indicates holdings include 488,106 RSUs payable in an equivalent number of common shares (footnote F3).
- Additional: The reporting person will provide, on request, the number of shares sold at each separate price within the $3.14–$3.18 range (footnote F2).
Context
This was a routine sell‑to‑cover associated with RSU vesting (a tax withholding event), not an open‑market purchase or a bullish insider buy. Such transactions are common after awards vest and do not by themselves indicate a change in insider sentiment.
Insider Transaction Report
Form 4
Bruce Curtiss James III
Chief Financial Officer
Transactions
- Sale
Common Stock
[F1][F2][F3]2026-05-20$3.14/sh−12,669$39,781→ 526,157 total
Footnotes (3)
- [F1]Pursuant to the approved sell-to-cover plan by the Compensation Committee for all executive officers, shares were sold solely to cover the associated tax liability upon the vesting of a previously granted award of Restricted Stock Units (RSUs).
- [F2]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $3.14 to $3.18, inclusive. The reporting person undertakes to provide to the Issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- [F3]Includes 488,106 RSUs which are payable in an equivalent number of shares of the Issuer's common stock.
Signature
/s/ Brendan Sheehey, Attorney-in-Fact|2026-05-22