Bruce Curtiss James III 4

What Happened
Bruce Curtiss James III, Chief Financial Officer of Honest Company (HNST), sold 12,669 shares on May 20, 2026, generating approximately $39,781. The sale was reported as an open‑market/private sale (transaction code S) and was undertaken solely to cover the tax withholding obligations arising from the vesting of previously granted RSUs.

Key Details

• Transaction date: 2026-05-20; Form 4 filed: 2026-05-22 (timely filing).
• Shares sold: 12,669; weighted average price reported: $3.14; sales occurred at prices ranging $3.14–$3.18.
• Gross proceeds: approximately $39,781.
• Reason: Sold pursuant to an approved sell‑to‑cover plan to cover tax liability on vested RSUs (footnote F1).
• Holdings note: Filing indicates holdings include 488,106 RSUs payable in an equivalent number of common shares (footnote F3).
• Additional: The reporting person will provide, on request, the number of shares sold at each separate price within the $3.14–$3.18 range (footnote F2).

Context
This was a routine sell‑to‑cover associated with RSU vesting (a tax withholding event), not an open‑market purchase or a bullish insider buy. Such transactions are common after awards vest and do not by themselves indicate a change in insider sentiment.