von Kunssberg Etienne 4

What Happened
Etienne von Kunssberg, SVP, Supply Chain at Honest Company (HNST), sold 2,651 shares of common stock on 2026-05-20. The shares were disposed at a weighted average price of $3.14 (transactions ranged $3.14–$3.19), producing proceeds of approximately $8,324. The sale was made pursuant to an approved sell-to-cover plan to cover tax withholding on vested RSUs.

Key Details

• Transaction date: 2026-05-20; filing date: 2026-05-22 (timely Form 4 filing).
• Transaction type/codes: S = Sale; related to tax withholding (F).
• Shares sold: 2,651; weighted average price reported: $3.14 (range $3.14–$3.19). Total proceeds ≈ $8,324.
• Shares/awards after transaction: includes 284,913 RSUs payable in shares (per filing footnote).
• Footnotes: F1 = sale under approved sell-to-cover plan to cover tax on vested RSUs; F2 = weighted avg price with multiple sale prices; F3 = reflects 284,913 RSUs payable in stock.

Context
This was a sell-to-cover transaction tied to RSU vesting (tax withholding), a routine administrative sale rather than an open-market sale for investment reasons. Such tax-related disposals are common and generally carry less informational weight about insider sentiment than outright discretionary sales or purchases.